Insights


What is marketing?

Marketing is the process of building relationships with potential and retained clients through the creation of targeted messages that deliver an understanding of the value of a product or service.

What are the tools of marketing?

  • One to one meetings
  • Networking
  • Websites
  • Eblasts
  • E-newsletters
  • Direct Mail
  • Social Media
  • Promotional Items
  • Telemarketing
  • Media – Radio, TV, ┬áNewspaper
  • Online Media
  • Events
  • Sponsorships

What is the best marketing strategy?

A successful strategy should be customized to the business and its target audience. It should include a diversity of marketing tools that are executed consistently and persistently. Evaluation of success is key to on-going strategic processes.