Why Responsive Websites are Vital

imagebot (1)In the past, adaptive, fixed-width, website design solely focused viewing appearance to the desktop. Two and three columns with images could use the full extent of the viewing range accessible to the user. Over recent years, the tablet and mobile smartphone have limited the viewing area of the website which requires that the web browser experience be “responsive” to the needs of the user and to the device that is being used. Using a fluid grid, responsive design allows the website creator to create ONE complete site which caters to the flexibility required by the vastly different desktop, tablet and mobile device sizes at the same time. The built-in design allows the columns to re-group into one without the loss of content or images.

With 84% of smartphone users using their mobile phone for internet browsing, business communications require the readability and convenience of all browser views. No longer can the business owner put off an updated website without risking the loss of valuable business credibility, the ability to make contact with their company and the ability to place an online order. There is no worse first impression than a website that cannot be read on a mobile phone. Waiting until a desktop is available to view a website will most often end in forgotten intention and lost business.

For the sake of potential newly found prospects, your current prospects and the retention of your clients, make the switch from your old website to a new and responsive website in 2014.